A new type of window shopping on display with high-tech ads
Empty shop windows can now host colourful digital signage advertising in their window displays.
The signage is a new concept pioneered by Motomedia blends digital signage software and Vikuiti Rear Projection technology from 3M, the diversified technology company, with innovative ‘through-glass’ audio and 3G communications in an ultra-mobile, lightweight terminal. Motomedia’s street-level advert concept can be delivered and installed quickly at low cost into any retail premises.

The advertising company recently completed a project in a former London video store publicising the ‘Music Is My Saviour’ album launch by the American rapper MIMS. Compelling video and audio were seen and heard coming from the glass window of the empty store and shoppers passing-by were able to download exclusive music clips directly to their mobile phone via a Bluetooth link.
(creative match site)

http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/

Creative Advertisements around the world (hemmy.net)
An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.